SimpliField Retail Tomorrow

#SRT

From buying to being, how innovation helps retailers & brands deliver unique customer experience.

Sales
October 17, 2017

The ‘Amazon Effect’ Hits the Fashion Industry

If you can’t beat ‘em, join ‘em. (more…)
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Customer Experience
October 10, 2017

How Brands are Reinventing Retail Stores

Back in the halcyon days of spring, 2001, Apple opened its doors for its first-ever Apple Store in MacLean, Virginia. (more…)
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Innovation
June 13, 2017

How Food & Beverage Sector Improve Service with Technology

If you work in the food and beverage sector, you’ll benefit from learning more about how you can improve your services (more…)
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Data Collection
Analytics
May 31, 2017

Data Collection: A Goldmine for Retailers and Brands

Data collection is a goldmine for retailers because it can help offset the downward pressure created on (more…)
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Retail Tech
Marketing
May 23, 2017

5 Retail Tech Trends to Follow to Sustain Profitability

In order to sustain profitability, today's retailers need to be able to keep up with the flurry (more…)
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customer journey
Merchandising
May 17, 2017

Customer Journey: How to Personalize the Experience In-store

Retailers can benefit greatly by learning more about how to personalize customers' in-store experience. (more…)
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SimpliField Blog - Marketing
Marketing
May 10, 2017

9 Ways Millennials Are Reinventing Retail

According to a recent industry-focused report, the retail sector is poised to undergo more changes  (more…)
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Loyalty Programs
Marketing
April 26, 2017

Top 5 Retailer Loyalty Programs

In 2016, the Nielson Global Retail Loyalty Sentiment Report found that when all else is equal, over 70 percent of shoppers worldwide (more…)
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SimpliField Blog - Sales
Sales
April 18, 2017

Store Traffic Conversion as Number One Challenge

According to a recent industry report, over 25 percent of U.S. retailers planned on using data analytics by the beginning of 2017 (more…)
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Franchise expo paris
Events
April 12, 2017

Franchise Expo Paris 2017: What you’ve Missed

For Michel Bourel, President of the French Franchise Federation: "Of the 31% of French who want to start a business, almost half consider a franchise." (more…)
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Retail Experience
Marketing
March 15, 2017

Retail Experience: How Retailers Can Build a Connection with Customers

Surviving and thriving in the retail sector is all about how well you can build strong connections with customers. (more…)
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store visibility
Merchandising
February 28, 2017

Store visibility: Is Your Merchandising Attractive?

Whether your merchandising looks attractive or not is typically the primary factor driving sales in the retail sector. (more…)
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Digital Solutions
Innovation
February 22, 2017

10 Reasons Why Retailers Needs Digital Solutions

The National Retail Federation found that over 75 percent of consumers are likely to research a product onlineand compare similar offerings (more…)
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SimpliField Blog - Merchandising
Merchandising
February 8, 2017

How to Offer the Best Store Experience for Customers

Industry experts will tell you that in 2018, the challenge ahead of retailers is figuring out how to distinguish the in-store customer (more…)
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consumers trust
Marketing
January 31, 2017

12 Reasons Why Your Brand Doesn’t Get Consumers Trust

Building consumer trust is essential to develop a successful brand. If people don’t have confidence in your business, it will be much harder to convince (more…)
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NRF New York
Events
January 25, 2017

NRF New York: What You’ve Missed

Last year I was presenting SimpliField to retail leaders at our first NRF New York Big Retail Show. (more…)
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Social Media Branding
Marketing
January 4, 2017

4 Businesses Using In-Store Social Media Branding

Every business knows that social media is a valuable way to grow your online engagement – but few retail businesses recognize the value of using social media to (more…)
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SimpliField Blog - Marketing
Marketing
December 28, 2016

How Do Famous Retail Brands Engage Their Customers?

When competition for customers is fierce, it is more important than ever to attract repeat customers. (more…)
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Customer buying experience
Sales
December 20, 2016

How the Customer Buying Experience Influences Sales

One of the most successful ways to improve sales is to spend time focused on the buying experience. (more…)
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Retail digitalization
Innovation
November 29, 2016

5 Brands Excelling at Retail Digitalization

Retail digitalization is one of the hottest trends for 2017. The internet has vastly changed our expectations for service, product selection, and product availability. (more…)
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Merchandising Compliance
Merchandising
November 23, 2016

How To Ensure Merchandising Compliance?

“You need to see it to believe it!” This phrase is thrown around everywhere. But it’s especially relevant to merchandising. (more…)
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Retail KPIs
Analytics
November 15, 2016

Retail KPIs: The Best Ones you Need to Know & Follow

How do you measure the success of your retail business? If your answer is just revenue and sales, then I have news for you (more…)
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retail audit
Sales
June 6, 2017

Retail Audit : How to save time and money on the data collection process?

Every company has recurring activities that are particularly time consuming. (more…)
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